Based in NYC
Hey, I’m Sicheng.
Designing conversion-focused experiences that move people through complex decisions.
Previously Verizon
Explore some of my work
Subscription migration
Making a complex switch feel clear.
Helping customers understand changes to their price, features, and services before committing to a new plan.
21.9Kfirst-month completed orders
Read case study 
A little about me
I like finding the
logic in the messy parts.
I’m Sicheng, a senior designer. At Verizon, I worked where customer needs met business rules and technical constraints, partnering with Product, Engineering, Content, and Legal to turn those constraints into usable experiences.
I’m interested in bringing that experience to SaaS and fintech: products where clear choices, customer trust, and systems that scale matter.
Away from the screen: HYROX training, boxing, long runs, and a Fujifilm camera.
More about my background