Design system + ongoing ownership
Trending Content
Building a scalable merchandising system that increased perk attachment and supported monthly content across 7+ streaming partners.
Overview
Role
Senior Experience Designer II
Timeline
2024–Present · concept, launch, ongoing ownership
Team
Product, Design Systems, Partner Content
Driving streaming perk discovery through content
Verizon offers streaming subscriptions—including Disney+, Netflix, and other partner services—as perks through its wireless plans, but attachment rates were largely stagnant. This created an opportunity to drive interest in streaming perks through the content itself by showcasing popular, trending TV shows and movies from each partner. The goal was to give customers a reason to want the perk while designing a system that could scale across partners, be maintained easily, and avoid requiring a custom build for every new piece of content.
Project approach
01
Define the opportunity
Aligned on a brief focused on improving stagnant perk attachment.
02
Design the component
Used existing design-system patterns to develop the initial concept and partnered with the Design System team to ensure the component was brand-aligned and could be integrated into the Perks page.
03
Launch and measure
Shipped the experience and evaluated its performance against perk attachment.
04
Scale to more partners
Performance supported the expansion of Trending Content to additional partners, including FOX One and Apple One.
05
Operationalize refreshes
Established a monthly process for updating content and validating partner assets against component guidelines.
The system
Building a repeatable system
Each partner supplied promotional imagery in different formats, so the experience needed both a reusable component and a repeatable production process. I designed the component from scratch around a 2:1 content tile with a fixed 3:1 promotional-image area and defined content-safe zones. I then partnered with the Design System team to align the component with existing patterns and integrate it into the Perks page.
To support monthly refreshes, I standardized how partner assets were cropped, resized, approved, named, and uploaded to Adobe Dynamic Media Classic. Engineering used the naming convention to retrieve the correct asset automatically. Together, the component and production process allowed the experience to scale to 7+ partners without requiring a custom design or engineering cycle for each refresh.
Content refresh process
01
Receive assets from streaming partners
02
Adapt artwork to the component specifications
03
Return the adapted artwork for partner approval
04
Upload approved assets to Adobe Dynamic Media Classic
05
Engineering publishes the content update
The component
In production
Trending content in the perks flow
Trending Content leads the “Choose your perks” section on mobile and desktop and is refreshed monthly with new content from streaming partners.
Outcome
+59 bps
Overall perk attachment
+4.88%
Disney+ attachment
+5.41%
Netflix & Max attachment
7+
Streaming partners
Within one month of launch, overall perk attachment increased by 59 basis points, with Disney+ attachment increasing 4.88% and Netflix & Max increasing 5.41%. The pattern has since scaled to 7+ streaming partners, while the reusable component and repeatable process support new partners and monthly refreshes without requiring a separate design or engineering cycle.
Reflection
A reusable component and a repeatable process
The component and process developed with the Design System team continue to support new partner onboarding and monthly content refreshes without requiring a new design cycle.