OneTank
OneTank
OneTank
OneTank
Led UX for a Seattle-based ballast water treatment start up.
Led UX for a Seattle-based ballast water treatment start up.
Led UX for a Seattle-based ballast water treatment start up.
Led UX for a Seattle-based ballast water treatment start up.
Role: Project Manager / UX Designer
Role: Project Manager / UX Designer
Role: Project Manager / UX Designer
Role: Project Manager / UX Designer
Background
OneTank is a Seattle-based startup offering a low-cost and compliant ballast water treatment system to small vessels (i.e yachts, tug boats, etc…).
OneTank is a Seattle-based startup offering a low-cost and compliant ballast water treatment system to small vessels (i.e yachts, tug boats, etc…).
OneTank is a Seattle-based startup offering a low-cost and compliant ballast water treatment system to small vessels (i.e yachts, tug boats, etc…).
OneTank is a Seattle-based startup offering a low-cost and compliant ballast water treatment system to small vessels (i.e yachts, tug boats, etc…).
OneTank requested our team develop an end-to-end e-commerce experience for their product. They would later hire an external development team to implement designs.
OneTank requested our team develop an end-to-end e-commerce experience for their product. They would later hire an external development team to implement designs.
OneTank requested our team develop an end-to-end e-commerce experience for their product. They would later hire an external development team to implement designs.
OneTank requested our team develop an end-to-end e-commerce experience for their product. They would later hire an external development team to implement designs.
Outcomes
Due to project constraints, the scope of this project was to strictly deliver mid-fidelity prototypes and provide UX consultation. Taking a look at what OneTank's external development team did, there is clearly much to further improve on.
Due to project constraints, the scope of this project was to strictly deliver mid-fidelity prototypes and provide UX consultation. Taking a look at what OneTank's external development team did, there is clearly much to further improve on.
Due to project constraints, the scope of this project was to strictly deliver mid-fidelity prototypes and provide UX consultation. Taking a look at what OneTank's external development team did, there is clearly much to further improve on.
Due to project constraints, the scope of this project was to strictly deliver mid-fidelity prototypes and provide UX consultation. Taking a look at what OneTank's external development team did, there is clearly much to further improve on.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
OneTank was later acquired by Erma First.
OneTank was later acquired by Erma First.
OneTank was later acquired by Erma First.
OneTank was later acquired by Erma First.
What is a ballast water treatment system?
Here's chatGPT giving you a brief intro into what a ballast water treatment system is. These systems range in pricing from $600-900K. OneTank's solution was far more compact and cost-efficient.
Here's chatGPT giving you a brief intro into what a ballast water treatment system is. These systems range in pricing from $600-900K. OneTank's solution was far more compact and cost-efficient.
Here's chatGPT giving you a brief intro into what a ballast water treatment system is. These systems range in pricing from $600-900K. OneTank's solution was far more compact and cost-efficient.
Researching Competitors
My team and I conducted a competitive analysis of the ballast water treatment industry to inform our understanding of the market landscape. We examined both direct competitors and indirect competitors.
My team and I conducted a competitive analysis of the ballast water treatment industry to inform our understanding of the market landscape. We examined both direct competitors and indirect competitors.
My team and I conducted a competitive analysis of the ballast water treatment industry to inform our understanding of the market landscape. We examined both direct competitors and indirect competitors.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
The viability of leveraging an e-commerce experience for a product that is typically purchased via sales agents was something that needed to be further tested and iterated on as well.
Our direct competitor analysis revealed our most important findings which was that regulatory compliance and system reliability were of high importance. However, the existing process of purchasing a system often caused project delays for consumers.
Our direct competitor analysis revealed our most important findings which was that regulatory compliance and system reliability were of high importance. However, the existing process of purchasing a system often caused project delays for consumers.
Our direct competitor analysis revealed our most important findings which was that regulatory compliance and system reliability were of high importance. However, the existing process of purchasing a system often caused project delays for consumers.
Insight
Through a series of 2 rounds of user interviews with 10+ individuals, several key points were identified.
Through a series of 2 rounds of user interviews with 10+ individuals, several key points were identified.
Through a series of 2 rounds of user interviews with 10+ individuals, several key points were identified.
Regulatory and compliance were of high importance.
The sales process is time-consuming
Quickly be able to identify system compatibility with their vessels
Regulatory and compliance were of high importance.
The sales process is time-consuming
Quickly be able to identify system compatibility with their vessels
Regulatory and compliance were of high importance.
The sales process is time-consuming
Quickly be able to identify system compatibility with their vessels
Developing the IA
Prior to jumping into wireframing, a site map was developed and leveraged as a high-level map of the end-to-end experience.
Prior to jumping into wireframing, a site map was developed and leveraged as a high-level map of the end-to-end experience.
Prior to jumping into wireframing, a site map was developed and leveraged as a high-level map of the end-to-end experience.
Designing solutions for unique industries
Working with OneTank was a great deep dive into understanding the maritime engineering industry. The same approach to problem solving and design thinking applies to anything you are designing, which held true in this project.
Working with OneTank was a great deep dive into understanding the maritime engineering industry. The same approach to problem solving and design thinking applies to anything you are designing, which held true in this project.
Working with OneTank was a great deep dive into understanding the maritime engineering industry. The same approach to problem solving and design thinking applies to anything you are designing, which held true in this project.
Managing client expectations, facilitating brainstorming sessions, and finalizing documentation for handoff were all necessary skills utilized while I worked with oneTank.
Managing client expectations, facilitating brainstorming sessions, and finalizing documentation for handoff were all necessary skills utilized while I worked with oneTank.
Managing client expectations, facilitating brainstorming sessions, and finalizing documentation for handoff were all necessary skills utilized while I worked with oneTank.