Bon Voyage
Bon Voyage
Bon Voyage
Mobile travel platform seamlessly designing the perfect itinerary for travelers.
Mobile travel platform seamlessly designing the perfect itinerary for travelers.
Mobile travel platform seamlessly designing the perfect itinerary for travelers.
Role: Project Manager / UX / Product Designer
Role: Project Manager / UX / Product Designer
Role: Project Manager / UX / Product Designer
Background
Travel is a rapidly growing industry that has given consumers a plethora of options when trip planning and booking flights. A poll conducted by Harris on Millennials (age 18-34) noted that 55% of millennials are spending more on live events and experiences than ever before. Moreover, tourism is considered one of the top five export earners in over 150 countries and comprises 5% of the global GDP.
Bon Voyage would add to the massive tourism industry by providing users with a simple way to immerse themselves into the local culture through tailored itineraries. By developing intimate relationships with local vendors and small businesses, Bon Voyage has the opportunity to connect locals with travels around the world.
Travel is a rapidly growing industry that has given consumers a plethora of options when trip planning and booking flights. A poll conducted by Harris on Millennials (age 18-34) noted that 55% of millennials are spending more on live events and experiences than ever before. Moreover, tourism is considered one of the top five export earners in over 150 countries and comprises 5% of the global GDP.
Bon Voyage would add to the massive tourism industry by providing users with a simple way to immerse themselves into the local culture through tailored itineraries. By developing intimate relationships with local vendors and small businesses, Bon Voyage has the opportunity to connect locals with travels around the world.
Travel is a rapidly growing industry that has given consumers a plethora of options when trip planning and booking flights. A poll conducted by Harris on Millennials (age 18-34) noted that 55% of millennials are spending more on live events and experiences than ever before. Moreover, tourism is considered one of the top five export earners in over 150 countries and comprises 5% of the global GDP.
Bon Voyage would add to the massive tourism industry by providing users with a simple way to immerse themselves into the local culture through tailored itineraries. By developing intimate relationships with local vendors and small businesses, Bon Voyage has the opportunity to connect locals with travels around the world.
Understanding the Industry
Through analyzing several competitors, a key opportunity emerged for a curated end-to-end travel itinerary creator. Users have the option to select through a catalog of vetted and locally recommended destinations to visit.
Through analyzing several competitors, a key opportunity emerged for a curated end-to-end travel itinerary creator. Users have the option to select through a catalog of vetted and locally recommended destinations to visit.
Through analyzing several competitors, a key opportunity emerged for a curated end-to-end travel itinerary creator. Users have the option to select through a catalog of vetted and locally recommended destinations to visit.
Empathizing with our Users
To understand the problem further, we spoke with several of our potential end users who all identified themselves as frequent travelers. The preliminary interviews helped reveal users current process when planning their next travel experience, allowing me to identify opportunity gaps within current marketplace for Bon Voyage to fill.
To understand the problem further, we spoke with several of our potential end users who all identified themselves as frequent travelers. The preliminary interviews helped reveal users current process when planning their next travel experience, allowing me to identify opportunity gaps within current marketplace for Bon Voyage to fill.
To understand the problem further, we spoke with several of our potential end users who all identified themselves as frequent travelers. The preliminary interviews helped reveal users current process when planning their next travel experience, allowing me to identify opportunity gaps within current marketplace for Bon Voyage to fill.
Defining our problem statement
A Budget Backpacker needs reliable information and budget friendly experiences to be able to experience all that a destination has to offer so that they can leave with a memorable experience.
A Budget Backpacker needs reliable information and budget friendly experiences to be able to experience all that a destination has to offer so that they can leave with a memorable experience.
A Budget Backpacker needs reliable information and budget friendly experiences to be able to experience all that a destination has to offer so that they can leave with a memorable experience.
Low Fidelity Prototypes
My low fidelity designs primarily explored the concept of generating recommendations based off user interest and flight itinerary.
My low fidelity designs primarily explored the concept of generating recommendations based off user interest and flight itinerary.
My low fidelity designs primarily explored the concept of generating recommendations based off user interest and flight itinerary.
Outcomes and Learnings
This project was a great first step in adopting design thinking and practicing the cookie-cutter methodology of product and UX design.
This project was a great first step in adopting design thinking and practicing the cookie-cutter methodology of product and UX design.
This project was a great first step in adopting design thinking and practicing the cookie-cutter methodology of product and UX design.
Reflecting on this project 2-years into my career has allowed me to realize we as designers have to pivot. Timelines, budget constraints, resource constraints, legal, and more factors were not considered.
Reflecting on this project 2-years into my career has allowed me to realize we as designers have to pivot. Timelines, budget constraints, resource constraints, legal, and more factors were not considered.
Reflecting on this project 2-years into my career has allowed me to realize we as designers have to pivot. Timelines, budget constraints, resource constraints, legal, and more factors were not considered.
The process is different for each project and it's our job as designers to leverage whichever step necessary to design a world-class product.
The process is different for each project and it's our job as designers to leverage whichever step necessary to design a world-class product.
The process is different for each project and it's our job as designers to leverage whichever step necessary to design a world-class product.